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When it comes to making cutting edge films like "Fargo," "No Country for Old Men," and "The Big Lebowski," Joel and Ethan Coen are the real deal.

Now, they've got one more title on that impressive list.

"Air Freshener" is directed by the Coen brothers, and we're proud to say it's Reality's latest ad -- calling out the coal industry's ridiculous claims that coal is clean as only the Coen brothers can. Watch it now:

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